General

As the operator of this website and as a company, we come into contact with your personal data. This concerns all data that reveals something about you and by which you can be identified. In this privacy policy, we would like to explain how, for what purpose and on which legal basis we process your data.

Responsible for the data processing (“data controller”) on this website and in our company is:

Sportpferde Ehning Gbr

Weseker Straße 51

46325 Borken

Deutschland

Phone: +49 (0) 2862 / 10 51

E-mail: info@sportpferde-ehning.com

General information

SSL or TLS encryption

When you enter your data on websites, place online orders or send e-mails via the Internet, you must always be prepared for unauthorized third parties to access your data. There is no complete protection against such access. However, we do our utmost to protect your data as best we can and to close security gaps as far as we can.

An important protection mechanism is the SSL or TLS encryption of our website, which ensures that data you transmit to us cannot be read by third parties. You can recognize the encryption by the lock icon in front of the Internet address entered in your browser and by the fact that our Internet address begins with https:// and not with http://.

Encrypted payment transactions

Payment data, such as account or credit card numbers, require special protection. For this reason, payment transactions made with the most common means of payment are carried out exclusively via an encrypted SSL or TLS connection.

How long do we store your data?

In some parts in this privacy policy, we inform you about how long we or the companies that process your data on our behalf will store your data. In the absence of such information, we store your data until the purpose of the data processing no longer applies, you object to the data processing or you revoke your consent to the data processing.

In the event of an objection or revocation, we may however continue to process your data if at least one of the following conditions applies:

• We have compelling legitimate grounds for continuing to process the data that override your interests, rights and freedoms (only applies in the case of an objection to data processing; if the objection is to direct marketing, we cannot provide legitimate grounds).
• The data processing is necessary to assert, exercise or defend legal claims (does not apply if your objection is directed against direct advertising).
• We are required by law to retain your data.

In this case, we will delete your data as soon as the requirement(s) cease to apply.

Data transfer to the USA

On our website, we use tools from companies that transfer your data to the USA and store it there and, if necessary, process it further. The European Commission has adopted an adequacy decision for the EU-US data protection framework. The decision establishes that the US ensures an adequate level of protection for EU personal data transferred to US companies. This decision is based on new safeguards and measures put in place by the US to meet data protection requirements. The adequacy decision includes, among other things, restrictions and safeguards on access to data by US intelligence agencies. Binding safeguards were introduced to limit US intelligence agencies’ access to what is necessary and proportionate to protect national security. In addition, enhanced oversight of US intelligence activities was established to ensure that restrictions on surveillance activities are respected. An independent redress mechanism has also been established to handle and resolve complaints from European citizens about access to their data. The EU-US data protection framework thus allows European companies to transfer data to certified US companies without having to introduce additional data protection safeguards. A list of all certified companies can be found at the following link: https://www.dataprivacyframework.gov/s/participant-search.

A change in the European Commission’s decision cannot be ruled out.

Data protection officer

We have appointed a data protection officer for our company.

E-mail: datenschutz@sportpferde-ehning.com

Your rights

Objection to data processing

IF IT’S STATED IN THIS PRIVACY STATEMENT THAT WE HAVE LEGITIMATE INTERESTS FOR THE PROCESSING OF YOUR DATA AND THAT THIS PROCESSING IS THEREFORE BASED ON ART. 6 PARA. 1 SENTENCE 1 LIT. F) GDPR, YOU HAVE THE RIGHT TO OBJECT IN ACCORDANCE WITH ART. 21 GDPR. THIS ALSO APPLIES TO PROFILING THAT IS CARRIED OUT ON THE BASIS OF THE AFOREMENTIONED PROVISION. THE PREREQUISITE IS THAT YOU STATE REASONS FOR THE OBJECTION THAT ARISE FROM YOUR PARTICULAR SITUATION. NO REASONS ARE REQUIRED IF THE OBJECTION IS DIRECTED AGAINST THE USE OF YOUR DATA FOR DIRECT ADVERTISING.

THE CONSEQUENCE OF THE OBJECTION IS THAT WE MAY NO LONGER PROCESS YOUR DATA. THIS ONLY DOES NOT APPLY IF ONE OF THE FOLLOWING PREREQUISITS EXISTS:

• WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS.
• THE PROCESSING IS NECESSARY FOR ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.

THESE EXCEPTIONS DO NOT APPLY IF YOUR OBJECTION IS DIRECTED AGAINST THE USE OF YOUR DATA FOR DIRECT ADVERTISING OR TO PROFILING RELATED TO IT.

Other rights

Withdrawal of your consent to data processing

Many data processing operations are based on your consent. You can give this consent, for example, by ticking the appropriate box on online forms before you send the form, or by allowing the operation of certain cookies when you visit our website. You may revoke your consent at any time without giving reasons (Art. 7 (3) GDPR). From the time of revocation, we may then no longer process your data. The only exception: we are required by law to retain the data for a certain period of time. Such retention periods exist in particular in tax and commercial law.

Right to complain to the competent supervisory authority

If you believe that we are in breach of the General Data Protection Regulation (GDPR), you have the right to complain to a supervisory authority in accordance with Art. 77 GDPR. You may contact a supervisory authority in the Member State of your residence, place of work or the place where the alleged infringement took place. The right to complain exists alongside administrative or judicial remedies.

Right to data portability

We must hand over data that we process automatically on the basis of your consent or in fulfillment of a contract to you or a third party in a common machine-readable format if you request this. We can only transfer the data to another “data controller” if this is technically possible.

Right to information, deletion, and correction of data

According to Art. 15 GDPR, you have the right to receive information free of charge about which of your personal data we have stored, where the data came from, to whom we transmit the data and for what purpose it is stored. If the data is incorrect, you have a right to rectification (Art. 16 GDPR), and under the conditions of Art. 17 GDPR you may demand that we delete the data.

Right to restriction of processing

In certain situations, according to Art. 18 GDPR, you may demand that we restrict the processing of your data. The data may then – apart from storage – only be processed as follows:

• with your consent
• for the assertion, exercise or defense of legal claims

• to protect the rights of another natural or legal person
• for reasons of important public interest of the European Union or a Member State.

The right to restrict processing exists in the following situations:

• You have disputed the accuracy of your personal data stored by us and we need time to verify this. The right exists for the duration of the review.
• The processing of your personal data is unlawful or was unlawful in the past. The right exists alternatively to the deletion of the data.
• We no longer need your personal data, but you need it to exercise, defend or assert legal claims. The right exists alternatively to the deletion of the data.
• You have filed an objection pursuant to Art. 21 (1) GDPR and now your interests and our interests must be weighed against each other. The right exists as long as the result of the balancing of interests has not yet been determined.

Hosting and Content Delivery Networks (CDN)

External hosting

Our website is hosted on a server of the following Internet service provider (hoster):

brands and friends GmbH

Borkener Straße 142

48653 Coesfeld

How do we process your data?

The hoster stores all the data from our website. This includes all personal data that is collected automatically or through entering. This can be in particular: Your IP address, pages accessed, names, contact details and requests, as well as meta and communication data. When processing data, our hoster adheres to our instructions and always processes the data only insofar as this is necessary to fulfill the service obligation to us.

On what legal basis do we process your data?

Since we address potential customers via our website and maintain contacts with existing customers, the data processing by our hoster serves to initiate and fulfill contracts and is therefore based on Art. 6 (1) lit. b) GDPR. In addition, it is our legitimate interest as a company to provide a professional Internet offering that meets the necessary requirements for security, speed and efficiency. In this respect, we also process your data on the legal basis of Art. 6 (1) lit. f) GDPR.

Data collection on this website

Use of cookies

Our website places cookies on your device. These are small text files that are used for various purposes. Some cookies are technically necessary for the website to function at all (necessary cookies). Others are needed to perform certain actions or functions on the site (functional cookies). For example, without cookies it would not be possible to take advantage of a shopping cart in an online store. Still other cookies are used to analyze user behavior or to optimize advertising measures. If we use third-party services on our website, for example to process payment transactions, these companies may also leave cookies on your device when you access the website (so-called third-party cookies).

How do we process your data?

Session cookies are only stored on your device for the duration of a session. As soon as you close the browser, they therefore disappear by themselves. Permanent cookies, on the other hand, remain on your device unless you delete them yourself. This can, for example, lead to your user behavior being permanently analyzed. You can use the settings in your browser to influence how it handles cookies:

• Do you want to be informed when cookies are set?
• Do you want to exclude cookies in general or for certain cases?
• Do you want cookies to be deleted automatically when you close the browser?

If you disable or do not allow cookies, the functionality of the website may be limited.

If we use cookies from other companies or for analysis purposes, we will inform you about this as part of this privacy policy. We also request your consent in this regard when you access our website.

On what legal basis do we process your data?

We have a legitimate interest in ensuring that our online offers can be used by visitors without technical problems and that all desired functions are available to them. The storage of necessary and functional cookies on your device therefore takes place on the legal basis of Art. 6 (1) lit. f) GDPR. We use all other cookies on the legal basis of Art. 6 (1) lit. a) GDPR, provided you give us your consent. You can revoke this at any time with effect for the future. If you have consented to the placement of necessary and functional cookies when requesting consent, these cookies will also be stored exclusively on the basis of your consent.

Cookie consent with Borlabs Cookie

What is Borlabs Cookie?

Cookie plugin for compliance with the DSGVO and ePrivacy.

Who processes your data?

Only us, not the provider of Borlabs Cookie.

Where can you find more information about data protection at Borlabs Cookie?

Klicken Sie auf den unteren Button, um den Inhalt von de.borlabs.io zu laden.

Inhalt laden

How do we process your data?

We use Borlabs Cookie to obtain your consent to store cookies on your device. When you visit our website and close the Borlabs Cookie window requesting consent, a Borlabs cookie with the following content is stored in your browser:

• cookie runtime
• cookie version
• domain and path of the website
• consents
• a randomly generated ID

This data is not transmitted to the provider of Borlabs Cookie.

We store the data until the purpose of the data storage no longer applies, you delete the Borlabs cookie or request us to delete the data. This does not apply only if we are required by law to retain the data.

On what legal basis do we process your data?

We are legally obliged to obtain the consent of our website visitors for the use of certain cookies. In order to fulfill this obligation, we use Borlabs Cookie. The legal basis for data processing is therefore Art. 6 (1) lit. c) GDPR.

Server log files

Server log files log all requests and accesses to our website and record error messages. They also include personal data, in particular your IP address. However, this is anonymized by the provider after a short time, so that we cannot assign the data to your person. The data is automatically transmitted to our provider by your browser.

How do we process your data?

Our provider stores the server log files in order to be able to track the activities on our website and to locate errors. The files contain the following data:

• browser type and version
• operating system used
• referrer URL
• host name of the accessing computer
• Time of the server request
• IP address (anonymized if necessary)

We do not combine this data with other data but use it only for statistical analysis and to improve our website.

On what legal basis do we process your data?

We have a legitimate interest in ensuring that our website runs without errors. It is also our legitimate interest to obtain an anonymized overview of the accesses to our website. Therefore, the data processing is lawful according to Art. 6 (1) lit. f) GDPR.

Inquiry by e-mail, telephone or fax

You can send us a message by e-mail or fax or call us.

How do we process your data?

We store your message as well as your self-made contact details or the transmitted telephone number in order to be able to process your inquiry including follow-up questions. We do not pass on the data to other persons without your consent.

How long do we store your data?

We delete your data as soon as one of the following occurs:

• Your inquiry has been conclusively processed.
• You request us to delete the data.
• You revoke your consent to the storage.

This does not apply only if we are required by law to retain the data.

On what legal basis do we process your data?

If your request is related to our contractual relationship or serves the implementation of pre-contractual measures, we process your data on the legal basis of Art. 6 (1) lit. b) GDPR. In all other cases, it is our legitimate interest to effectively process requests directed to us. The legal basis for data processing is therefore Art. 6 (1) lit. f) GDPR. If you have consented to the storage of your data, Art. 6 (1) lit. a) GDPR is the legal basis. In this case, you can revoke your consent at any time with effect for the future.

Plugins

Social-Media-Plugins

Use of social media plugins

Regular use

We use social media plugins on our website. You can recognize these by the logos of the social networks. Thanks to the plugins, you can easily share the content on our website on social networks. The list at the end of this section shows which plugins we use in detail. Here you will also find the networks’ information relevant to data protection.

How do we process your data?

Due to the embedded plugins, a connection to the servers of the social networks is established when you visit our website. This happens even if you do not share any content. In this way, the offering companies learn that the website was visited via your IP address. If you are logged into your account on a social network when you visit our website, the transmitted data can also be assigned to your personal profile. If you do not want this, you must log out of your account before you continue surfing the Internet.

Except for Xing, all networks store the IP address. Further personal data may be added. In this case, your data is usually transferred to servers in the USA. If this is the case, you can find out the basis on which this happens in each case from the information on the networks given below.

On what legal basis do we process your data?

It is important for the success of our company to be present on social networks. It is therefore our legitimate interest to use the social media plugins to ensure that the content of our website or our offers can be easily shared. The legal basis for data processing is Art. 6 (1) lit. f) GDPR.

If you have consented to data processing, we process your data exclusively on the basis of Art. 6 (1) lit. a) GDPR. You may revoke your consent at any time. From the time of revocation, we may no longer process your data.

Which social media do we use?

Facebook

What is Facebook?

Social network

Who processes your data?

Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland.

Where can you find more information about data protection at Facebook?

https://de-de.facebook.com/privacy/explanation

On what legal basis do we transfer your data to the USA?

On the basis of the European Commission’s adequacy decision and the company’s corresponding certification.

Analysis tools and advertising

We use the following tools to analyze the behavior of our website visitors and show you advertisements.

Google Tag Manager

What is Google Tag Manager?

Tag management system for the integration of tracking codes and conversion pixels of Google Ireland. Ltd.

Who processes your data?

Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland

Where can you find more information about data protection at Google Tag Manager?

https://policies.google.com/privacy

On what legal basis do we transfer your data to the USA?

On the basis of the European Commission’s adequacy decision and the company’s corresponding certification.

How do we process your data?

We use the Google Tag Manager. The tool helps us to integrate tracking codes and conversion pixels into our website, manage them and play them out. Google Tag Manager does not create user profiles itself, does not place cookies on your device, and does not analyze your behavior as a user. It does, however, record your IP address and transmit it to Google servers in the USA.

On what legal basis do we process your data?

We have a legitimate interest in a quick and uncomplicated integration and management of various tools on our website. The use of Google Tag Manager is therefore lawful according to Art. 6 (1) lit. f) GDPR. If you have consented to the transfer of your IP address, we process your data exclusively on the basis of Art. 6 (1) lit. a) GDPR. You can revoke your consent at any time with effect for the future.

Plugins and tools

Google Fonts (local hosting)

We use fonts from the US company Google on our website. We have installed the fonts locally, so there is no connection to Google’s servers when you visit our website.

For more information about Google Fonts, please visit https://developers.google.com/fonts/faq and read Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Font Awesome (local hosting)

We use icons from the Font Awesome icon library on our website. The library is provided by Fonticons Inc. We have installed the icons locally, so there is no connection to the company’s servers when you visit our website.

For more information about Font Awesome, please visit https://fontawesome.com/ and specifically see their privacy policy there: https://fontawesome.com/privacy.

Data processing on social media

What is Social Media?

By social media, we mean the social networks on which we have created publicly accessible profiles. You can read below which social networks these are specifically.

Who processes your data?

The respective operating companies of the social networks. You can find the individual operators below under the respective networks.

How is your data processed?

The operators of social networks are generally able to collect and evaluate comprehensive data about the behavior of visitors and users of the network. It is not possible for us to track all processing operations on the social networks we use, which is why further processing operations not listed here may be carried out by the operators of the social networks. You can find more information on this in the terms of use and privacy statements of the respective social networks.

The processing of your data can be triggered by you visiting the website of the social network or our profile page there. Even if you visit a website that uses certain content of the network, e.g. like or share buttons, data may already be transmitted to the operators of the social network. If you yourself are a user of the social network and logged into your user account, your visit to our profile page can be assigned to your account by the operator of the social network. Even if you yourself have not registered a user account or are not logged in, the operator of the network may still collect your personal data, e.g. by recording your IP address or setting cookies. With this data, the operators can create user profiles adapted to your behavior and interests and show you interest-based advertising inside and outside the network. If you are a registered user of the network, the interest-based advertising may also be displayed on all devices on which you are or were logged in.

On what legal basis is your data processed?

Our profiles in the social networks are intended to ensure the broadest possible presence of our company on the Internet. As a company, we have a legitimate interest in this. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR.

The data processing operations and analyses carried out by the operators of the social networks themselves may be based on other legal grounds. These must be stated by the operators of the social networks.

Who is responsible for the processing of your data and how can you assert your rights?

If you visit one of our profiles on the social networks, we are jointly responsible with the operator of the respective network for the data processing operations triggered during this visit. In principle, you can assert your rights both against us and against the operator of the respective network.

Despite the joint responsibility with the operators of the social networks, however, our influence on the data processing operations of the respective operator is limited and is primarily based on the operator’s specifications.

How long is your data stored?

If we collect data via our profiles in the social networks, these are deleted from our systems as soon as the purpose for storing them no longer applies, you request us to delete them or you revoke your consent to storage. Stored cookies remain on your terminal device until you delete them. Mandatory legal provisions – in particular retention periods – remain unaffected.

We have no influence on how long the operators of the social networks store your data, which the operators collect for their own purposes. You can obtain information on this directly from the operator of the respective social network, e.g. in the respective privacy policy.

Which social media do we use?

Facebook

What is Facebook?
A social network

Who processes your data?
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

Is your data transferred to third countries?
Yes, to the U.S. and also to other third countries.

Where can you find more information about data protection at Facebook?
https://www.facebook.com/about/privacy/

As a Facebook user, where can you adjust your advertising preferences?
As a registered Facebook user, you can adjust your advertising settings in your user account. To do so, click on the following link and log in:

https://www.facebook.com/settings?tab=ads.